Apparently PBR is selling like hotcakes among the hipster set. Why?
The increase comes the way a populist trend should: from the ground up. Pabst is Consumer Lite, a refreshing blend of economy and Americana, without all the heavy marketing campaigns, the greasy reinvention, the paid celebrity endorsements. It represents simpler times — how nice in a world of corporate scandals and missing persons, 24-hour news, terrorism and burst economies.
Is it just me or does that sound like a marketing campaign? This whole article is full of these Couplandian zingers! Here’s another:
Pabst’s value lies in its expression of individuality and choice, a rejection of consumer society by those who feel manipulated by it.
God, is that really what I’ve been doing when I drink Pabst? I think I’m just going to have to give up beer entirely, it’s just too politically charged!
it is also a beverage of choice in rural china.
they have a huge factory in the middle of nowhere that says pabst blue ribbon in chinese…