Okay, several things about this cat-decapitation [UK] article:
- First of all, your vehicle’s called a Sportka?! If you wanted to conjure up mental images of huge, 20-year-old, diesel powered sedans puttering around downtown Moscow and belching out sooty black smoke… Mission Accomplished! (This is kind of like how the VW Tourareg’s name makes me think of either some weird wart-hog like animal, or intenstinal discomfort… I’d love to know what sorts of connotations these names are supposed to have!)
- Dude have you seen this shit? It’s way funnier than any decapitation video could ever possibly hope to be, and was probably made on a fraction of the budget! (Yes, I know it’s not really a Nokia ad but the point is, viral marketing really does work, provided you leave it to people with some imagination, rather than hipster ad execs who grew up listening to Mark & Lard, or whatever the hell the Opie & Anthony clones in the UK are named, and who think that shock automatically equals funny)
- It’s depressing to realize that even in countries that supposedly understand the concept of irony, people still get bent out of shape about a dumb joke!
- Finally, can we please just stop with all the quote-unquote Viral Marketing already? Isn’t it time for a new, vaguely scientific-sounding buzzword? Here I’ll give you a start: “Elemental Marketing.” I have no idea what it means, but I’m sure if I was somebody’s boss and I started dropping it all the time, I’d find out soon enough. =)