Apparently AirTran and Wendy’s are giving away free plane tickets to anyone who can produce 64 soda cups from the restaurant. Since anyone who could actually drink that much Coke probably would have a hard time fitting in an airline seat, it’s no surprise that people are trying to acquire these things in various other ways, mainly dumpster diving and online auctions. Anyway, you can follow the link above for the whole story, but I just wanted to call into question this one statement made by AirTran’s VP of marketing, re: potential downsides to the promotion:
When we looked at the pros and cons of it, the cost of getting exposure for AirTran outweighed the bad.
Are you sure? Because in my mind, AirTran’s slogan now might as well be, “Sit next to somebody who just climbed out of a dumpster!” Well I’m sorry, but I get enough of that on the bus.