Wired News says that moving, flashing, scrolling packages made of “digital paper” will be on store shelves inside of two years from today. In keeping with my tradition of pulling a humorous or otherwise notable quote from the articles I link to, here’s a doozy from Axel Greft, an engineer at Siemens:
When kids see flashing pictures on cereal boxes we don’t expect them to just ask for the product, but to say, “I want it!”
Reading this, it’s pretty obvious that Mr. Greft has possibly never visited a supermarket himself, since anyone who *has* ventured down the cereal aisle is well aware that kids are already on some whole other level of psychological warfare shit with their parents over cereal, flashing boxes or no.